







🌱 Medicinal
American Beautyberry
Callicarpa americana
1 Gallon | Hardiness Zones 7-11
The genus name says it: Callicarpa — from the Greek kallos, beauty, and karpos, fruit — "beautiful fruit." A genus named for exactly what it does. Callicarpa americana, the American beautyberry, is the southeastern native that gives the genus its calling card. From late August into November, the plant sets dense clusters of small drupes in a luminous magenta-purple — a color that registers as almost unreal in the late-summer landscape, somewhere between fuchsia and amethyst, with no real precedent among other native fruits. The berries arrange themselves in tight whorls around the stem at every leaf node, all the way down the arching branches, so that a mature plant in October looks less like a shrub bearing fruit and more like a ribbon of purple glass beads strung along its own architecture.
The species ranges across the southeastern coastal plain and Piedmont, west into Texas and northern Mexico, with outlier populations in Bermuda, the Bahamas, and Cuba. In the wild it grows along forest edges, in pine flatwoods, on old-field margins, and in the dappled understory of mixed hardwood-pine canopies. It is one of those plants that is so much a part of the southeastern landscape that to most southerners it feels native to memory itself — but it has only really been embraced as a garden plant in recent decades. William Bartram, the eighteenth-century Quaker naturalist whose Travels (1791) remains the foundational botanical document of the American South, described Callicarpa in the lush understories of the Carolina and Georgia woods he walked through. The southern poet Kathryn Stripling Byer used the beautyberry in her poem "Beautyberry" as a figure for endurance — beauty in the face of adversity, which is a fairly accurate description of how the plant actually lives in the world.
The other story worth telling is more recent. In the rural Mississippi of his grandfather's generation, the USDA botanist Charles Bryson had been told that crushed beautyberry leaves rubbed on the skin or stuffed beneath the harness of a farm animal kept biting insects away. Bryson passed the tip on to Charles Cantrell, a chemist at the USDA Agricultural Research Service in Oxford, Mississippi. Cantrell and his colleagues isolated three terpenoid compounds from the leaves — callicarpenal, intermedeol, and spathulenol. In peer-reviewed laboratory testing against Aedes aegypti mosquitoes (the yellow fever vector) and Anopheles stephensi (the Asian malaria vector), callicarpenal performed at roughly 79% the effectiveness of DEET. Against blacklegged ticks (the Lyme disease vector) and lone star ticks, callicarpenal was statistically equivalent to DEET. Against fire ants, also effective. The compounds were patented by USDA. The grandfather was right.
In the garden, Callicarpa americana is a forgiving, durable, slightly unruly deciduous shrub, reaching 4 to 6 feet tall and as wide, with an open arching architecture that wants light pruning in late winter to encourage compact growth and heavy fruit set. It blooms and fruits on new wood, so cutting back to 12–18 inches every spring dramatically increases production. The flowers in early summer are small, pale lavender-pink, in cymes at every leaf node — pretty in close inspection, easy to miss from a distance, and busy with native bees, syrphid flies, and small butterflies. The fruit is the show. Forty-plus species of southeastern birds work the clusters in fall and winter — northern bobwhite, robins, mockingbirds, brown thrashers, cardinals, finches — along with deer, raccoons, foxes, and opossums. The berries are mildly edible for humans (historically used for jelly, traditionally astringent fresh), though the wildlife usually clears them faster than any cook could.
For the southeastern native gardener, the wildlife gardener, the medicinal-and-folkloric collector with an interest in ethnobotany, the gardener who needs a tough adaptable shrub for partial shade, or anyone who wants to plant a piece of the actual flora of the American South — the plant Bartram saw, the plant Bryson's grandfather knew, the plant the USDA validated.
Pickup currently unavailable at Aiken Nursery
Plant Info
Hardiness Zones: 7 to 11
Height: 6 to 8 Feet
Spread: 6 to 8 Feet
Seaonsal: Deciduous
Growth Rate: Fast
Medicinal Uses
Care Instructions
Flower & Foliage Description
research rating: 3.5 / 5
American Beautyberry
Traditional Herbal Medicine: Employed in folk medicine for its insect-repellent, antimicrobial, and anti-inflammatory properties. and Phytotherapy: Used in modern herbal practices for its potential therapeutic effects.
Preparation:
Parts Used:
Medicinal Considerations
Research References:
F.A.Q.
The How, What, Where, Who
What is your return policy?
Review our full return policy information on our SHIPPING AND RETURNS POLICY page.
What payment methods can I use?
We offer 35 different payment methods including major providers like Mastercard, Visa, PayPal, American Express and Diners as well as many different local payment methods including Klarna, iDEAL, AliPay, Sofort, giropay, and many more.
Can I make changes to my order after it’s been placed?
At Woodlanders, we strive to fulfill orders as quickly as possible. Therefore, we can only accommodate changes to your order within the first 24 hours after it has been placed. These changes include adding or removing products and modifying the delivery address. If you need to make any changes or if there has been a mistake with your order information, please reach out to us promptly via our CONTACT page with your order number for the quickest resolution.
Your satisfaction is our priority, and we appreciate your understanding and cooperation.
How Do I Set Up A Subscription Order?
We are not currently offering subscription options. We will deliver products to you as soon as reasonably possible. Orders are usually dispatched between 1-3 days from the date of the order being placed. Please contact us our customer service team if your delivery has not been received within the dates described.









