Native Pollinator Fragrant Woodlanders Introduction

Pink Swamp Azalea

Rhododendron viscosum ‘Roseum’

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USDA Zones 4–9 Full Sun and Part Shade Matures 2–8 Feet

Rhododendron viscosum 'Roseum' is a rare pink-flowered form of the native swamp azalea, a Woodlanders selection carrying the sweet, clove-scented summer bloom of the species in a warmer color.

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The swamp azalea, Rhododendron viscosum, ordinarily opens white; this selection breaks pink. 'Roseum' is a rose-flushed form of the familiar native, chosen and introduced by Woodlanders from a plant of Aiken County, South Carolina provenance, a home-ground selection that carries the sweet, clove-like fragrance of the species in a warmer color. The swamp azalea ranges widely across the eastern United States, from the Gulf Coast north into New England, threading the wet margins of swamps, bogs, and stream banks where few other flowering shrubs will follow.

The species has gathered a handful of old common names over three centuries in cultivation, clammy azalea and swamp honeysuckle chief among them, and each names a real trait. Clammy and viscosum alike point at the sticky glandular hairs that coat the flower tube, catching the light and, now and then, a passing insect. Swamp honeysuckle catches the other half of the plant's character, the powerful honeysuckle-and-clove perfume that arrives in the heat of summer and carries a surprising distance on humid air. Rhododendron viscosum entered the botanical record early in the eighteenth century, and gardeners have prized the late fragrance ever since.

The pink flowers open in late spring and early summer, after the spring azaleas have finished, in loose clusters of narrow, sticky-haired trumpets above the deciduous foliage. Bees, butterflies, and hovering sphinx moths work the late bloom, drawn across the garden by scent. As with all azaleas, every part of the plant carries grayanotoxins and is poisonous if eaten, so 'Roseum' is a shrub to grow for fragrance and color rather than for any use, and one to keep clear of grazing livestock.

Few shrubs turn a wet, acidic problem into an asset so gracefully. Plant 'Roseum' at a pond or stream edge, in a rain garden, in a boggy low spot, or along a moist woodland border, where the roots find the steady moisture the plant wants and the pink summer bloom lifts a green, shaded corner. Full sun is tolerated where the soil stays reliably moist, though morning sun with afternoon shade suits warmer gardens best. Pair with clethra, itea, sweetbay magnolia, and native ferns, and site the shrub where the summer perfume can be caught near a path or a seat. For the native-plant gardener, the unusual pink color and the Woodlanders provenance make this a quietly special form to grow.

Will this plant thrive in your zone?

Plant Profile
At a glance
Hardiness
USDA Zones 4–9
Sun
Full Sun, Part Shade
Soil
Moist, Wet
Mature size
Height 2–8 Feet · Spread 2–6 Feet
Growth rate
Moderate
Seasonality
Deciduous
Design Notes

A pink note for wet, acidic ground. Plant 'Roseum' at a pond or stream edge, in a rain garden, in a boggy low spot, or along a moist woodland border, where the roots find the standing moisture the plant welcomes and the rose-pink summer bloom lifts a shaded corner.

Pair with clethra, itea, sweetbay magnolia, and native ferns in moist, acidic ground, give full sun where the soil stays reliably wet or morning sun with afternoon shade in warmer gardens, and site the shrub where the clove-scented summer perfume can be caught near a path or a seat.

Flower, Fruit & Foliage

Rose-pink, sticky, clove-scented, late spring to summer

Flower. Narrow, tubular, rose-pink flowers clothed in sticky glandular hairs, opening in late spring and early summer after the spring azaleas finish. Strongly and sweetly clove-scented, drawing bees, butterflies, and sphinx moths.

Fruit. A small dry, bristly capsule; the shrub is grown for flower and fragrance rather than fruit.

Foliage. Oblong to elliptic deciduous leaves, bright to deep green, on an upright, rounded, suckering frame.

Care

Read our full care guide

Light. Part shade to full sun. Afternoon shade prevents leaf scorch in hot climates, while cooler regions take more sun, which encourages heavier bloom.

Soil. Moist, acidic, humus-rich soil, pH about 4.5 to 6.0. The swamp azalea grows naturally in wet ground and performs best where the soil stays consistently moist; work in compost, peat, or leaf mold to build acidity and hold water.

Water. Water regularly to keep the ground evenly moist, and never let the soil dry out. Occasional standing water is tolerated, which suits a rain garden or pondside spot.

Pruning. Prune lightly just after flowering to shape and to remove dead or damaged wood, and the natural form needs little more. Heavy cuts cost the next season's bloom.

Hardiness. USDA zones 4 to 9, from cool northern gardens to the warm South. Mulch the roots in the coldest zones. Every part is poisonous if eaten.

Here’s a closer look at how we produce our plants

From rooting to shipping, our top priority is ensuring you receive healthy, thriving plants for your garden’s success.

Woodlanders Growing Process

Because most of our plants are grown from rooted cuttings — alongside seed, air layering, and grafting chosen for each variety — you receive a stronger, true-to-type plant that establishes quickly in your garden.

Sustainable Growing Practices

Raised on organic soil blends and eco-friendly pest management — never harsh chemicals — your plant arrives healthy for your garden, your family, and the pollinators they feed.

Supporting Local Biodiversity

Every purchase gives back. We donate to the Aiken Arboretum and support local wildlife conservation, so growing your garden helps protect the wider ecosystem too.

At Woodlanders, we are committed to quality.
Grown in Aiken, South Carolina
At Woodlanders, we are committed to quality.

All our plant material is carefully propagated, grown, and nurtured at our humble nursery in Aiken, South Carolina.

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Healthy plants, ready to thrive
Success, made simple
Healthy plants, ready to thrive

Your plant arrives carefully packed and ready to settle in. Unpack them promptly, give them a day or two to acclimate, then plant following the notes we include — that’s all it takes. Clear care guidance comes with every order, so success is the easy part.

Read the care guide
Frequently Asked Questions
What to expect upon delivery

All our plants are sold in 1-gallon sizes, though the height of each plant can vary depending on its growth rate and seasonality, typically ranging from 1/2 to 2.5 feet.

Each plant is carefully packaged with its roots enclosed in a secure plastic bag containing moist soil, forming a compact root ball. To ensure safe transport, the box is padded with recycled newspaper, providing both stability and eco-friendly protection from weather during shipping.

What is your return policy?

Review our full return policy information on our SHIPPING AND RETURNS POLICY page.

What payment methods can I use?

We offer 35 different payment methods including major providers like Mastercard, Visa, PayPal, American Express and Diners as well as many different local payment methods including Klarna, iDEAL, AliPay, Sofort, giropay, and many more.

Can I make changes to my order after it’s been placed?

At Woodlanders, we strive to fulfill orders as quickly as possible. Therefore, we can only accommodate changes to your order within the first 24 hours after it has been placed. These changes include adding or removing products and modifying the delivery address. If you need to make any changes or if there has been a mistake with your order information, please reach out to us promptly via our CONTACT page with your order number for the quickest resolution.

Your satisfaction is our priority, and we appreciate your understanding and cooperation.