Improbable violet berries, straight out of autumn. Beautyberries spend the summer quietly, then astonish the fall garden with tight clusters of glossy, amethyst-purple fruit strung the length of every branch.
The genus name says it: Callicarpa, from the Greek kallos, beauty, and karpos, fruit, beautiful fruit, a genus named for exactly what it does. Callicarpa americana, the American beautyberry, is the southeastern native that gives the genus a calling card. From late August into November, the plant sets dense clusters of small drupes in a luminous magenta-purple, a color that registers as almost unreal in the late-summer landscape, somewhere between fuchsia and amethyst, with no real precedent among native fruits. The berries gather in tight whorls around the stem at every leaf node, all the way down the arching branches, so that a mature shrub in October looks less like a shrub bearing fruit than a ribbon of purple glass beads strung along the branches.
Hardiness
Zones 7–11
Light
Full Sun / Part Shade
Height
6–8 ft.
Spread
6–8 ft.
Bloom
Pink
Plant type
Shrub
Traditional use
topical applications, digestive health, immune support
Everyone who grows the native beautyberry knows the plant by the autumn display: those improbable whorls of magenta-purple fruit circling every stem like something a florist arranged and forgot to bill for. 'Welch's Pink' is that plant, in a color the species was not supposed to have.
The white-fruited form of the Asian beautyberry, Callicarpa dichotoma 'Albifructus' is a quiet pleasure of the late-summer border: instead of the usual magenta, the arching stems hang with luminous, ivory-white berries in elegant clusters, cool and refined where the purple kinds are bold. Native to eastern Asia, in Korea, China, and Japan, the white beautyberry is smaller and more graceful than the American species, and all the more striking for the restraint.
Callicarpa dichotoma 'Issai', the purple beautyberry, is a compact, cold-hardy selection grown for a heavy crop of glossy, violet-purple berries that ring the stems from late summer well into fall. Smaller and tidier than the American beautyberry, 'Issai' fruits young and freely, often setting berries on a single plant, and holds the color long after the leaves have gone.
Callicarpa dichotoma belongs to the mint family, Lamiaceae, though the beautyberries wear their kinship lightly. The genus name comes from the Greek kallos, beauty, and karpos, fruit, a promise the plant keeps every autumn, while the epithet dichotoma describes the way the slender branches fork in neat pairs, giving the shrub a tiered, arching silhouette. Native across East Asia, from China and Korea into Japan and Vietnam, the purple beautyberry has long been grown for that moment in late summer when clusters of small violet fruits ripen along the stems and hold on well after the leaves have gone.
Callicarpa acuminata, the black beautyberry, is the Mexican cousin of the familiar American beautyberry, a deciduous shrub of arching branches that, in fall, lines the stems with clusters of small, shiny berries in glossy black rather than the usual purple. The dark fruit is a quiet, sophisticated turn on the beautyberry idea, set off by the green leaves and lingering into the cool months.
Callicarpa americana 'Bok Tower' is the white-fruited form of the American beautyberry, swapping the species' electric magenta for clusters of clean, pearly white berries that ring the arching stems in late summer and fall. The pale fruit is cool and luminous, lovely against the green leaves and a striking foil to the purple-berried kinds, and just as good for the birds.
Callicarpa formosana, the Taiwan beautyberry, is a handsome deciduous shrub that lines the stems with vivid purple berries in fall, the clusters glowing against the fading leaves for strong late-season color. Native to Taiwan and southern China, the Taiwan beautyberry is built for warm climates and keeps a fuller, more robust frame than the smaller Asian beautyberries.
